Published on 10th December 2019
The 2020 Relevance Report from the USC Center for Public Relations identifies emerging issues and forecasts topics and trends impacting society, business, and communications in the coming year.
The report features insights from public relations industry leaders, as well as USC academics and graduate students. The essays in the 2020 Relevance Report are brief, insightful, and cover a broad range of topics. Whether you’re interested in learning about the state of media, communications, artificial intelligence, technology, marketing, or society, the report offers valuable perspectives.
Receive Worldcom Insights
Keep up to date with our latest news and analysis by subscribing to our regular newsletter.
The 2020 Relevance Report is designed to give those studying and working in public relations a preview of what the coming year holds for the PR industry, society and people’s careers. It is an excellent resource to assist in 2020 planning and benchmarking performance.
Authors include leaders from LinkedIn, The Kroger Co., Clif Bar, and Google, as well as PR agency leaders. For example, Bill Imada, founder of Worldcom partner IW Group, offers insights within the report on the importance of Asian-American representation.
12 May 2023Worldcom’s Diversity Map Indicates Local Attitudes Are Critical To Effective Diversity Policies
The Worldcom Public Relations Group, the leading global partnership of independent public…
13 Apr 2023Pharmaceutical Multinationals Continue To Spurn The Opportunity To Connect Via Social Media At A Local Level
Worldcom’s Digital Health Monitor shows pharma companies make little use of the…
12 Jan 2023[Report] C Suite Looking To Invest In Technology As A Route Out Of The Recession
Hard on the heels of CES, where companies showcased the latest advancements…