Public Relations and Generative AI: A New Era

Driven by the advent of generative AI, the landscape of marketing and public relations is undergoing a seismic shift. This transformative technology, which enables machines to create content that is often indistinguishable from that produced by humans, is reshaping the way organizations manage their reputations, communicate with stakeholders, and engage with the public.

Generative AI, led by companies like OpenAI, Google and others show have powered by advanced algorithms and vast datasets, can produce high-quality text, images, and even videos. In PR, the capability of these tools can offer numerous advantages. For instance, AI can generate drafts of press releases, social media posts, and blog articles. Most PR firms are using some of these tools to help with starting projects and using team members to deeper insights and cohesiveness. This approach not only boosts efficiency but streamlines processes to allow PR professionals to focus on strategic tasks that require human intuition and creativity.

One area where increased efficiency is important is AI assistance in crisis management. During a PR crisis, timing and precision are crucial. AI can quickly draft statements, monitor public sentiment in real-time, and suggest appropriate responses based on data-driven insights. This rapid response capability can mitigate the impact of negative events and help protect an organization’s reputation.

As with any other field, the integration of generative AI in PR also raises ethical considerations. The potential for AI-generated content to spread misinformation or be used maliciously is a significant concern. PR professionals must ensure that AI tools are used responsibly and transparently, maintaining the trust of their audiences. The use of AI must be guided by ethical principles to harness its full potential while safeguarding public trust.

Worldcom Partners have been on the forefront of thinking about AI. We have included some of their insight posts below.

Impact of AI

AI is transforming everyday life by automating tasks, personalizing experiences, and improving decision-making. From smart homes to healthcare, AI use is expanding across industries.  Our partners take a look at the technology and give insights on the impact.

• AI’s Gone Mainstream – Are You Ready? Advice From the Women Of Worldcom
• Bias in Artificial Intelligence: What Every Communications Pro Needs to Know
• Contenidos sin fronteras: El poder de la IA y la comunicación global
• Explorando Fronteras: Experiencias Inmersivas y Tecnológicas para Potenciar tus Marcas en la Era de la Inteligencia Artificial
• Thinking About AI + PR and Where We Go From Here
• The End of PR As We Know It
• The future of AI in healthcare
• The Impact of Google’s AI Overviews on SEO and Digital Marketing Strategies

Using AI in Public Relations

Can AI be used in public relations to enhance efficiency by automating tasks, analyzing data for trends, and personalizing communication, leading to more effective and targeted PR strategies. Our partners explore different aspects of the technology in PR situations.

• C-Suite Perspectives On AI: Roger Hurni of Off Madison Ave and LighthousePE On Where to Use AI and Where to Rely Only on Humans
• Can AI stand for “Accelerated Insights?” A Marketing Researcher’s Point of View
• Changing the Script: Shaping the Future of AI-Powered Health Education through Earned Communications
• Enhancing higher education marketing and communications capacity with AI
• Generative AI and the Enduring Power of Human Creativity
• How Artificial Intelligence will Dramatically Change PR
• How To Bolster Media Relations Pitching Efforts with Generative AI
• How To Integrate AI Into Your PR/Marketing
• Humanizing AI: putting people at the heart of the conversation
• Navigating the Future: How AI is Reshaping Public Relations
• Start with AI. Apply Human Intelligence.
• Taking the superficial out of artificial…
• Using AI for Internal Communications

Focus on Using ChatGPT

OpenAI’s ChatGPT product growth has been astounding.  According to OpenAI, ChatGPT reached 1 million users in just 5 days after its launch in 2022, a milestone that took other tech giants like Facebook and Netflix years to achieve. Some of our partners have written posts that give different perspectives on the tool.

• ChatGPT: Ways to Test the Tool
• ChatGPT Prompts for Communications and PR relations
• Can you use ChatGPT to write Wikipedia articles?

In addition to AI, our partners have written a wide range of insights on public relations and marketing technology.