Webinar: Effective PR for product launches in Latin America

Expert guidance on what will happen from a communications perspective, and how to respond to it, helpful at all times of the year.

Find out more

The Annual Digital Health Monitor Report ranks global pharmaceutical company rank in terms of their presence on, and the use of, apps, blogs, corporate and local company websites.

Find out more

If you want to improve the world by inspiring people to take actions that deliver lasting value to themselves, their organisations and society in general, then join one of our partners.

Find out more

Get connected with top PR agencies throughout the world for unparalleled experience in public relations.

Find out more

Become a Worldcom partner Join the world’s largest and best global network of independently owned PR agencies.

Find out more

If you want to improve the world by inspiring people to take actions that deliver lasting value to themselves, their organisations and society in general, then join one of our partners.

Find out more

Create the perfect solution for your communications challenge

Find out more

Do you have a question or interested in learning more about Worldcom Group? Drop us a line to talk to our team or be connected with a local partner.

Find out more

The Latin American market presents a significant growth opportunity for both business to business and consumer brands. Growing fast and representing around 10% of the global population. The region is experiencing geo-political transformations, a rise in consumer empowerment, economic confidence, and digital disruption in every industry.

In this rapidly changing market it takes real skill, experience and cultural understanding to create winning communications and PR campaigns that trigger the right reaction.

Worldcom Public Relations Group’s partners understand how to unlock the potential of the Latin America market and, shared their advice on how to successfully launch a product in the Latin American market. Attendees to the webinar learnt about:

How to introduce products and services in LATAM
Cultural differences between the different countries in Latin America
The new PR approaches to traditional media and the growth of influencers in Latin America.

We collated their advice into a long-form Detailed Advice Guide. You can also access a recording of the webinar, and listen to an on demand recording.

Download Detailed Advice Guide

Share This Insight