PR Checklist: Signs You Need Public Relations

Written By

True Digital Communications

This insights post is a summary of the blog post published by True Digital Communications. View the full post at: PR Checklist: 6 Signs You Need PR.

Public relations (PR) boasts a rich history spanning and serves as a strategic tool for shaping and managing communications. It also helps to manage public perception particularly for a company’s external and internal audiences. Public Relations plays a pivotal role in cultivating brand reputation, nurturing positive connections, engaging audiences, and integrating your marketing endeavors. It stands as an indispensable tool for every marketing department, although not all brands harness its potential.

Take a moment to go over the following PR checklist. If more than one item resonates with your brand, it might be time to consider a PR strategy.

1. Limited or Undesirable Brand Awareness: Brand awareness represents the extent to which consumers have heard of  your brand. Brand awareness can be measured with a variety of key performance indicators, including search results, social media activity, branded search volume, and share of voice.
2. Lacking Adequate Media Coverage: Are you trying to reach a new or broader audience? In the United States, the average individual dedicates approximately 421 minutes each day to digital media consumption. Digital and traditional PR should be primary avenues for news dissemination and consumption.
3.  No Trade Show Editorial Support: Your customers aren’t the only ones attending trade shows; major industry events attract key media outlets.  To capitalize on this opportunity, maximize your time by proactively scheduling appointments with editors you already collaborate with and those you aim to establish relationships with.
4. Need to Keep Your Brand Competitive: Public relations plays a crucial role in maintaining your competitiveness by positioning your brand at the forefront of industry conversations about the products or services you offer.
5. Don’t Have a Crisis Management Plan: When a problem arises — think employee safety incident, product failure, executive scandal, etc. — timely, clear communication is absolutely critical, and acting reactively (or not at all) can do more harm than good.
6. No Current PR Efforts: Public relations serves as a fundamental component of your marketing strategy, unifying all your endeavors across various channels — be it digital, traditional, or paid — into a cohesive narrative and message. It functions as the channel through which you forge fresh relationships, identify prospective leads, and maintain communication with existing and prospective customers and the public.

To get more details and insights about the need for public relations in your marketing mix, read the full post at: PR Checklist: 6 Signs You Need PR.