Published on 17th August 2021
This insight post is a summary of the original blog post published by KGBTexas Communications. View the origina post: Post Pandemic Lessons and Trends.
As the world begins to adjust to a post-pandemic lifestyle, it’s important to reflect on the valuable lessons learned during COVID-19. As certain trends have taken new form and new trends have come to life, our partners at KGB Texas Communications have identified a few areas they think will be a part of business strategy for surviving and thriving in the future.
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It might be silly to consider e-commerce a lesson learned due to online shopping being around for nearly 25 years. However, the lesson here is launching and growing e-commerce in business sectors that had rarely been considered it a vital business tool before.
In-person sales were easily lost due to lockdown, thus opening the doors to access new customers via e-commerce efforts. Because e-commerce made it easy to shop remotely and safely, it opened opportunities for even the smallest of businesses. In a post-pandemic world, businesses should continue to expand and explore opportunities that support and compliment beyond traditional brick-and-mortar.
Convenience has long been a priority for consumers, and now thanks to the pandemic – safety is following as a close second.
During the health consideration brought on during the spread of COVID-19, storefronts had to rethink their customer systems and real estate. Businesses had to adjust features on their website or apps to allow for private shopping sessions, online purchases, pickups, and deliveries. Many businesses had to alter their store hours to accommodate social distancing and capacity protocols. Other businesses shifted towards a remote work environment.
As we shift to a post-pandemic business environment, companies can continue to capitalize on the time and expense put into implementation. In addition, these evolution of these elements will continue to improve customer engagement and response.
For insight on the final trend, make sure to read the full blog post “Post-Pandemic Lessons and Trends”. You can also find more information from our partners on COVID pandemic response insights throughout the pandemic.
KBGTexas Communications is a full-service communications agency located in Houston and San Antonio, Texas. Since the beginning, KGBTexas Communications has provided services in public relations, advertising public affairs, and crisis communications. Client goals and objectives come first for the team as they work to provide excellent services.
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