This insight post is a summary of the blog post authored by The European Service Network.
Social media is the core of our global society and adding a multilingual approach can help boost the success of social media campaigns.
Communicators often find themselves torn between targeting a broad audience by using different languages, and focusing their message for a more narrow audience. How can social media professionals do both?
Worldcom partners at The European Service Network offer insight on how marketers can use a multilingual approach in their social media campaigns to widen their reach while still creating conversations with a niche demographic.
Make people care
Make users care and connect with the post emotionally by personalizing the content to your audience’s mother tongue. Many Europeans speak at least two languages and are more likely to interact with a social post in their native language.
Create flexible content
If you choose to keep your key messages grounded in one language, make sure it’s one you’re comfortable with. Identify the best language to use and keep your content short. Think about adding a visual image can allow your post to be adapted more easily.
To create flexible content, consider the following:
- Choose a language you are confident writing in.
- Keep your content concise and clear.
- Add visual images to enable easy adaptation of the post.
If you choose to keep your key messages grounded in one language, make sure it’s one you’re comfortable with. Identify the best language to use and keep your content short. Think about adding a visual image can allow your post to be adapted more easily. Make sure to check out other partner insights on social media strategies.
