Communication Strategies for Mobile World Congress 2025

Written By

This insights post is a summary of the blog post published by LF Channel View the full post at: How to Stand Out at Mobile World Congress 2025

The next Mobile World Congress (MWC) is approaching. Not only is it the largest and most influential global event in the connectivity ecosystem, but it’s the key meeting point for mobile operators, device manufacturers, technology providers, manufacturers, content creators, and any company interested in the future of technology.

In 2024, MWC has over 100,000 attendees from 205 countries, surpassing both previous years’ figures and the organization’s own expectations. It’s estimated that more than 2,500 journalists from around the world attended the fair.

These figures make that Mobile World Congress a perfect showcase for launching a brand visibility strategy in the media and on social networks. Additionally, considering that 60% of attendees are industry professionals, it’s a key moment for networking and brand promotion.

Effective Strategy Elements

As so much industry opportunity at this event, MWC is a critical opportunity for visibility. However, there are over 2,000 companies competing for attention so you need to stand outwith an innovative, impactful, and timely strategy. Here’s what works:

Marketing/Communication Initiatives: Aim for immersive experiences to captivate visitors, such as creative photo booths, engaging challenges, or interactive workshops.
Press Events/Media Interviews: Media schedules fill up well before MWC begins, so booking early is important. In addition, events like ShowStoppers and key brand launches often happen in the lead-up to the fair.
Visibility Opportunities for Spokespeople and Networking: Advance planning can boost the visibility of your executives, whether through panel discussions or speaking engagements. These opportunities provide long-term benefits in positioning and networking with industry leaders.
Off-site events: Barcelona is vibrant and full of cultural attractions. From hosting a port-side boat trip or an after-work gathering on a rooftop to a historic city tour, the options are plentiful.

Experiences at MWC

The range of communication activities at MWC is vast. The key to success is having an expert team in tech communication and marketing, along with a cost-effective strategy that sets your brand apart. Local expertise and a deep understanding of MWC can make all the difference. To get more details about the events and opportunities to stand out, read the full post at: How to Stand Out at Mobile World Congress 2025