Published on 22nd July 2021
This insight post is a summary of the original blog post posted by MorganMyers. View the original post: Marketing Trends Across Generations, From Boomers to Gen Z.
Using outbound marketing as a lone tactic simply won’t cut it anymore. It’s more important than ever to consider and understand the purchasing behavior of your audience. From baby boomers to generation Z, each generation holds its own nuances in marketing trends. One generation will not react the same way as another – and this is where it gets tricky.
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Let’s break down the emerging marketing trends across the generations to better understand and inform effective and relevant messaging.
Born between 1946 and 1964, boomers make up the primary audience for many businesses, considering they make up over 75% of wealth in the United States. Despite not growing up with technology, boomers have seen the capabilities unfold and are fascinated by its progression. This group heavily relies on Google and Facebook.
Born between 1965 and 1980, those who belong to Generation X make 31% of all purchases and have the highest annual disposable income. This group holds the purchasing power and spends more time on the internet than Millennials and Boomers per week.
What about Generations Y and Z? Check out the full blog post “Marketing Trends Across Generations, From Boomers to Gen Z.” to better understand how to market to these generations.
Get more insights from Worldcom Partners on Marketing Trends.
Morgan Myers is a strategic communications firm that builds, protects and promotes great brands that help feed the world. They serve clients with a range of audiences, from farmers to consumers, enabling a 360 degree perspective to tell your story in a way that resonates, engages and moves your brand forward.