Published on 7th June 2017
Worldcom partner, Padilla, created an eight-year enrollment management campaign for Longwood University. The university needed to revitalize and update their brand and boost enrollment.
Padilla created the Discover the Power in You campaign, that included television, radio and digital advertising in key markets during optimal recruiting periods. New digital advertising and print advertisements were created to reflect the brand and the cyclical needs of educational marketing. Word of mouth programs were strategically initiated on campus as well as across various social media platforms.
Receive Worldcom Insights
Keep up to date with our latest news and analysis by subscribing to our regular newsletter.
This campaign resulted in a 20% overall increase in admission applications. See the rest of the Longwood Campaign results.
09 Sep 2024
Why Consumers need to be Health LiterateThis insights post is a summary of the blog post published by…
06 Sep 2024
Using research to inform university strategic planningThis insights post is a summary of the blog post published by…
17 Jul 2024
5 Strategies to Shape the Narrative Around Kids and Mental HealthThis insights post is a summary of the blog post published by…