Published on 12th November 2018
“Digital Transformation” is more than just a buzzword – it’s an entire framework for helping brands grow their business. But for many brands, simply identifying what digital marketing channels are right for their goals can be a major roadblock.
Tábua Digital argues that the first step in identifying the right digital channels for your brand is to think strategically. Once you’ve clearly assessed your brand and its strategy, you can then focus on the specific tactics to use. In their blog post, Tábua Digital outlines questions brands should evaluate to prepare their digital strategy:
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Once you’ve assessed your brand based on these strategic questions, you can use the answers to begin outlining what digital marketing channels are right for your goals. Check out the rest of the blog from Tábua Digital to learn how.
Tábua Digital is a digital marketing agency based in Portugal that specializes in public relations, social media community management, influencer marketing, SEO/SEM, online reputation management and start-ups communication. Since 2017, Tábua has dedicated their efforts to both clients and the community through the 10% Project, encouraging employees to devote 10% of their time to volunteer for social causes and actions to support the local Portuguese community.
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