Published on 4th November 2018
Crowd of activists holding sign that says "no!"
Brands are facing record levels of consumer activism. In fact, the Washington Post-Kaiser Family Foundation poll found one in five Americans have been involved in some form of activism within the last year – and many indicate plans to become even more active.
DEVENEY stresses that preparing your brand for the recent wave of activism is essential to successfully navigate this new landscape. In a post about consumer activism, they outline how to proactively prepare for consumer activism and effectively respond when it happens.
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While your brand should aim to take a proactive approach to consumer activism, sometimes a reactive position is inevitable. Brands may need to plan for a crisis management strategy in response to these activities. Learn the Crisis Management Best Practices on the DEVENEY blog, or find additional brand insights from Worldcom.
DEVENEY is an internationally renowned engagement agency known for creating and implementing award-winning, strategic marketing solutions. Driven by results, DEVENEY uses research to create campaigns that open the dialogue between brands and their key stakeholders. The agency specializes in three practice areas – LifeCARE (health care, insurance), LifeSTYLE (travel + tourism, hospitality, destination, food + beverage, attractions, etc.) and CRISIS/Reputation Management – and delivers results through advertising, public relations and digital marketing.