Event and Trade Show Management Planning & Strategy

After a historic disruption due to the COVID-19 pandemic in 2020, the events industry not only has managed to come back, but it has changed to become even stronger. According to the Global Forecast from Amex GBT Meetings & Events[1], 66 percent of meeting professionals are predicting an increase in spending on events in 2025.

In addition, the report also shows that there is great enthusiasm for in-person meetings with 59 percent of professionals choosing in-person only. There are several reasons why events are taking on more importance, but a primary one is participants are showing a greater demand for human connection in an increasingly AI-driven world.

Although in-person events are back, virtual events are projected to still account for 21% of overall attendance. Creating a great virtual event means using many of the same planning strategies and additional social tactics as well.

Why is event management important?

As we come to the end of 2024, event planning and management for next year is already underway. Aside from human connection, there are several aspects of event planning, attendance and management that have a big impact on performance and output from a conference or show.

Some of the biggest reasons they are important are:

Building reputation
Paving relationship development
Showcasing creativity
Increasing product / brand awareness

Start Planning Well in Advance

To have a successful trade show, it is important to give yourself enough time to plan and successfully implement your strategy or pick a partner to help manage the event process. You should start your strategy and planning up to a year or more in advance to allow adequate time.

Although there are many logistics for physical elements of an event, it is important to create and implement a multi-faceted promotional plan. We have pulled together insights from partners around the globe who have advice about tackling and succeeding at trade shows. We also have examples of events and the outcome for partners and clients.

Event & Trade Show Planning

It all starts here. To make an impact at a show, you need to understand how to attract and engage the right audience. From thinking about a booth, speakers or events, there are many facets to the planning process.

Making the Event Work for You

Once you have created an event plan, you have to put it into action. it is just as important to understand the tactics that you need to use to be successful at a show. From managing a suite to captivating audiences during conference presentations, to preparing your sales team to execute, Worldcom Partners have provided insights for all of these activities.

Follow Up and Case Studies

Once the show is over, it is time to make the most of the activity at the show. From recapping the experience to following up on leads and contacts. Our Worldcom Partners provide guidance and examples of making the most of post-event activity.