How To Integrate AI Into Your PR/Marketing

Written By

KGBTexas Communications

This insights post is a summary of the original blog post published by KGBTexas Communications. Click here to view the original, full-length blog post.  

Artificial Intelligence (AI) is here – and being used more often than you might think. There are easy and useful ways to incorporate machine learning into how you run your public relations and marketing efforts. Here are some examples from our partners at KGBTexas.

Research

When it comes to complex market research, AI is considerably better at identifying and segmenting audiences than even the most tried-and-true methods, such as interviews, surveys, focus groups and even market reports. Why? It’s due to AI’s uncanny ability to quickly sift through vast scads of data no human could possibly manage.

“Beyond being costly and slow, traditional market research simply can’t handle the scale of data out there today, as there are billions of product data points, making it less and less effective,” Andy Pandharikar, CEO and Founder of Commerce.AI, told Forbes. “By using algorithms developed with data from sources like Amazon, Walmart and Target, businesses can scan huge amounts of market research information in far less time than traditional methods.”

Head over to the full blog post to learn more about the media implications in regard to this.

Creative

AI content/writing

If writing doesn’t happen to be your forte, or you’re short on time and resources, so-called smart applications can now write copy for you. The kinds of outsourced deliverables available can include ads, blogs, and other valuable web content.

Example: Sites like Hypotenuse.ai promise to craft articles (like the very one you’re reading) in five minutes. (no, it was not used in this case)

As of now, such technology doesn’t replace writers. Rather, it supplements them. Although machine-learning algorithms can indeed yield impressive results, the copy they generate still often requires a human eye for editing and proofing, especially for specialized or niche subject matter.

Dave Rogenmoser, co-founder and CEO of Austin startup Jasper AI Inc., explains the distinction. “The AI is great at getting a first draft assembled, the type of work that might help a junior writer,” he told Brent Wistrom, senior editor of Austin Inno. “But people are still at the core of creating content.” Or, to put it another way: “Jasper is an assistant. And I think it’s going to be that way for a long, long time.”

The full blog post, Three Ways To Integrate AI Into Your PR/Marketing Now, also details how you can utilize AI illustrations and how you can use it for personalization.

Check out our other Trends insights.