How Public Relations Ideas Can Drive Demand Generation for Technology Companies

Published on 28th March 2018

Long gone are the days when demand generation and awareness raising for tech companies were seen as two separate activities. Now they need to be integrated to ensure that every interaction reinforces strengths, differentiators and thought leadership.

The more compelling the content, the more likely people are to research and buy new technology products and services. And the more likely they are to share the content with people in their network.

That’s why Worldcom hosted a live Q&A Webinar with public relations experts from around the world to answer your questions and to provide their advice for best practice for Tech Demand Generation in their territory. The webinar lasted just 40-minutes. There was no presentation – just your PR questions answered.

Listen to an on-demand recording of this Demand Generation webinar.

The advice shared on this webinar touches on a variety of important topics including:

  • How to use PR actions to support the achievement of demand generation targets
  • What types of content can be developed from a PR idea
  • How to measure the success of an integrated PR campaign for tech companies

All our experts have proven experience in making new arrivals stand out from the crowd – across both B2B and B2C markets in the Czech Republic, Germany, Italy, The Netherlands, the U.K. and the United States.

Our webinar attendees asked some great questions such as:

  1. Would you recommend a big bang approach or a drip feed for an integrated campaign?
  2. How would you use social media to support both demand generation and PR objectives?
  3. Do you have any tricks that can be used to increase conversion in demand generation campaigns?

To find out How Public Relations ideas can drive demand generation for technology Companies download our guide below.

Download the long-form guide now

Meet the Experts

Patrik Schober – Czech Republic. Like all our other experts, Patrik is known for his ability to launch tech brands and then help them grow market share. His experience spans both B2C and B2B technology as well both international tech brands and local players.

Martin Stummer – Germany. Martin is a Tech and IT PR expert with more than 15 years’ experience helping Technology brands create thought leadership in the German market. He has advised numerous market leaders like Sharp, Tyco Electronics and Netgear.

Crispin Manners – United Kingdom. With over 25 years advising technology companies such as Cisco and RSA Security, Crispin is now sought after for his ability to convert technology topics into business language that helps generate demand.

Peter Drent – The Netherlands. Peter is responsible for all customers in the IT, tech and innovation portfolio. In his role as senior consultant Peter has been advising many (inter)national IT and tech companies, like AFAS Software, NetSuite, Nimble Storage, SIDN, ServiceNow, Veeam Software and Webroot.

Diego Biasi – Italy. One of Italy’s top 10 PR professionals, Diego moved from life as a journalist to building Italy’s most successful Tech PR firm of the last two decades. That’s why brands that are making it big in the US – like Apple – have chosen Diego and his team to launch them in Italy.

Todd Lynch – USA. Managing Director, Worldcom Public Relations Group, the World’s leading partnership of independent PR firms.

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