Published on 14th March 2019
Advertising today looks nothing like it did even just a decade ago. Digital advertising swiftly grew over the years, and new content-driven platforms are pushing advertisers into exciting new spaces.
Take for instance, podcast advertising. Arguably, podcasting has the potential to be one of the most effective platforms for advertising. Not convinced? Consider these numbers:
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The most important number to advertisers? 65% of listeners intend to purchase a product or service after hearing it advertised on a podcast.
With half a million podcasts to choose from, people can find podcasts on virtually any topic. Advertisers have the ability to target to even the most niche audiences based on very specific interests.
Listeners come to know and trust the voices of podcasters, so having these trusted voices deliver ads makes them more engaging to audiences. When podcasters are able to add their own style to ads, from personal experiences to inside jokes, people actually want to listen.
There are more reasons podcast advertising is such a growing success. Get all of the insights on the blog post from Cookerly PR.
Cookerly PR is an award-winning marketing communications firm based in Atlanta, Georgia. Since 1991, Cookerly has focused on powering perceptions through media relations, managing reputations through effective crisis communication, producing measurable results with digital marketing and developing integrated marketing strategies for clients.
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