This insight post is a summary of the original blog post authored by Paul Raab, APR of Linhart PR. View the original post: Solving COVID-19 Communications Puzzles.
While COVID-19 communications challenges vary across industries, there is a common need for precise, sensitive and speedy communications.
The strategic communications experts at Linhart PR explain how they helped their clients, across industries, work through coronavirus challenges and projects.
National multi-unit restaurant chain
Linhart PR’s restaurant experts helped ensure customers understood ordering options through key messages and media outreach. New restaurants that opened during the pandemic presented the added challenge of educating customers new to the ordering process — and the brand altogether.
Regional for-profit junior college
An institution with 38 campuses in California and seven other western states leveraged Linhart PR’s crisis response team to help drive critical communications to students faculty and staff about an almost-immediate shift from on-campus learning to 100% online instruction, with variations in different states and even at the country levels. Weeks later, Linhart helped communicate plans for a phased return to campus for essential in-person instruction, along with the steps being taken to ensure health and safety to maintain trust.
Global Manufacturing Company
While office employees for this essential-industry leader were instructed to work from home at the height of the COVID-19 pandemic, employees at 43 plant locations in North America, Europe and China were expected to report to work. Linhart helped communicate why plant employees needed to be on the job and how the company was prioritizing their health and safety.
Learn about the other three industry examples and COVID-19 communications challenges the Linhart PR team helped solve in the blog post: Solving COVID-19 Communications Puzzles, or get other insights from Worldcom Partners about COVID-19.
Founded in 1996 and based in Colorado, Linhart PR is nationally recognized as an award-winning firm for its client work and workplace, including being named PR Week Boutique Agency of the Year. They pride themselves on achieving results and building long-term relationships, and their clients tell them they’re communications partners who provide valuable advice and counsel.
