Published on 27th March 2017
Worldcom partner, True Digital Communications, is redirecting the marketing and communications strategies for an independent school. The boarding school case study, expresses how there are issues attracting full-pay families. True Digital is working to focus more on full pay, and consequently moving strongly into digital marketing tactics and content marketing.
The case study explains the problems the school was facing, school research, what needs to happen and results of study. The case study also provides recommendations and key learnings to the study. The main problem was low enrollment particularly from low pay families. At the time the school had no current plan, measurement or connection to admissions.
Receive Worldcom Insights
Keep up to date with our latest news and analysis by subscribing to our regular newsletter.
True Digital took over the role of outsourced head of communication and marketing. True conducted a strategic planning session with the five senior-most administrators and created a summary plan on which to base specific initiatives. True improved the school’s website content that enhanced outreach in several new markets.
Read True Digital’s full case study and see the results.
09 Sep 2024
Why Consumers need to be Health LiterateThis insights post is a summary of the blog post published by…
06 Sep 2024
Using research to inform university strategic planningThis insights post is a summary of the blog post published by…
17 Jul 2024
5 Strategies to Shape the Narrative Around Kids and Mental HealthThis insights post is a summary of the blog post published by…