Global Business Leaders Caught In A Squeeze Between The Rapid Bounce Back From The Pandemic And The Impact Of The War In Ukraine

Published on 4th May 2022

The Global Economy Sees The Biggest Increase In C Suite Engagement Followed By Attracting Talent In March

NEW YORK (May 4th, 2022) – The results for March 2022 for the Worldcom Confidence Index show that the economy took an increasing share of the attention of business leaders around the world – with the number of executives commenting on the economy rising the most of all topics since February. However, increasing levels of engagement are not matched by increasing confidence. Confidence in the economy fell by 0.42% last month[i].

The increasing attention to attracting talent shows leaders want to capitalize on the rebounding economy

The results[ii] for March highlight the challenge facing business leaders. On the one hand, a rebounding economy means that engagement in attracting talent has the second-highest rise since February – with 22.5% more leaders commenting on the topic. But the war in Ukraine, and a rapid increase in inflation, are making the recovery less certain.

As leaders reengage with the battle for talent, they also give more attention to their employer brand and the employee experience. Corporate image and brand reputation saw a 25% increase in engagement since February and employee engagement and experience rose by 14.3%. And retaining talent remained at number two on the Index, showing that people, alongside the economy, are uppermost in leaders’ minds.

Todd Lynch, managing director of Worldcom, said: “Because of the topsy-turvy world we live in, the Worldcom Confidence Index is an excellent way to identify early shifts in leader attention. While attracting talent is only the 12th topic in the WCI Top 20, it recorded the biggest percentage increase in attention. So, it’s well worth seeing how these issues play out at a local level over the coming months.”

The Worldcom Confidence Index is the world’s most extensive monthly study of what the C Suite is talking about. And it is the only global study that shows the change in confidence across a range of important business topics. This extensive data is now available via an interactive online portal and can be filtered by geography, industry and role. You can explore the WCI Survey data. Our Worldcom partners in 115 cities are ready to provide even more local context. Contact Todd Lynch to start the discussion.

View the March Worldcom COnfidence Index Global Results and the Video summary.





About the Worldcom Confidence Index

The Worldcom Confidence Index (WCI) is the first AI-driven ‘living’ global market research, tracking the topics that over 80,000 CEOs and CMOs are commenting on online. The AI-fuelled tracker is updated monthly and is drawn from an active sample of over 100,000 C-Suite executives. It tracks data for two roles, six regions, 42 countries and 11 industry sectors. It identifies the levels of engagement with business topics and how much the level of confidence for each topic has changed. It is the first global study of this type to use AI supported data capture.

About The Worldcom Public Relations Group 

The Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms, with 143 offices employing some 2,000 staff in 115 cities across six continents. In total, Worldcom partners reported combined revenue of US$300+ million last year from 3,034 clients. Established in 1988, the group was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international, and multinational clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate.  Learn more about Worldcom at or by calling 1-800-955-9675.

Connect with Worldcom PR Group on Facebook and LinkedIn

Learn more about Worldcom at or call Todd Lynch at 1-800-955-9675.

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