From Storytelling to Story Showing: A necessary transformation in B2B tech

Published on 1st February 2017

Communications professionals have always been storytellers, but our partner Helga Bailey International says a storyshowing is a necessary transition in B2B tech. The growth of technology has shortened consumers’ attention spans. Creating easily digestible content is a way to elevate a brand’s voice. To do this effectively, HBI says communications professionals have to do more than tell a story; we have to show the story. This is what HBI calls visual content marketing.

Learn how storyshowing through visual content marketing makes sense for B2B brands.

Related Insights

31 Jul 2023

B2B & Sponsored Content

This insight post is a summary of the original blog post published…

Read more

12 May 2019

What Creativity Can Do for Your Business

Instant gratification – it’s what consumers and even business professionals now expect…

Read more
B2B Storytelling

Image of ink pen writing on paper

13 Feb 2019

Quick Tips to Write Your B2B Story

Whether you are B2B or B2C, storytelling matters. In each type of…

Read more