Four Ways the C-Suite Can Use Social Media

Published on 19th February 2019

Social Media icons

Written By

Social media IS for the C-Suite according to Worldcom partner Phillips Group. There are nearly three billion social media users around the world, why not connect with them?

There are hundreds of social media sites to choose from and executives can use as few or as many as they are comfortable with. In fact, 70 percent of executives engage on only one social platform.

Regardless of the platform, the C-Suite can benefit from connecting with and growing alongside their audiences. Social media can be used to do this in a variety of ways.

Consider some of these common uses:


By using social media, the C-Suite can promote growth both externally and internally. When searching for a job, many potential new hires view leadership’s social media pages to get a feel for the company’s values. This is a perfect time to get your C-suite involved by using profiles that showcase talent and expertise while remaining relatable and honest.


Social media has many other uses, including showing appreciation. You can show appreciation for many groups, including:


Media Representatives



Want to find other ways the C-Suite can harness social media? Learn more in the Phillips Group blog about ways the C-Suite Can Use Social Media.


Phillips Group is an award-winning, strategic Public Relations, Communications, Digital Marketing and Creative company based in Brisbane, Queensland. Since 1976, Phillips Group has provided their expertise in Corporate, Infrastructure, Energy & Resources, Public Sector and Stakeholder Engagement to clients

Related Insights

13 Apr 2023

Pharmaceutical Multinationals Continue To Spurn The Opportunity To Connect Via Social Media At A Local Level

Worldcom’s Digital Health Monitor shows pharma companies make little use of the…

Read more

31 Mar 2023

Leveraging Influencer Marketing to Enhance Audience Trust and Awareness

This insight post is a summary of the original blog post published…

Read more

28 Feb 2023

Social Media Strategy: Using Subtraction as a Solution

This insight post is a summary of the original blog post published…

Read more