Published on 19th February 2019
Social Media icons
Social media IS for the C-Suite according to Worldcom partner Phillips Group. There are nearly three billion social media users around the world, why not connect with them?
There are hundreds of social media sites to choose from and executives can use as few or as many as they are comfortable with. In fact, 70 percent of executives engage on only one social platform.
Receive Worldcom Insights
Keep up to date with our latest news and analysis by subscribing to our regular newsletter.
Regardless of the platform, the C-Suite can benefit from connecting with and growing alongside their audiences. Social media can be used to do this in a variety of ways.
Consider some of these common uses:
By using social media, the C-Suite can promote growth both externally and internally. When searching for a job, many potential new hires view leadership’s social media pages to get a feel for the company’s values. This is a perfect time to get your C-suite involved by using profiles that showcase talent and expertise while remaining relatable and honest.
Social media has many other uses, including showing appreciation. You can show appreciation for many groups, including:
Customers
Media Representatives
Employees
Shareholders
Want to find other ways the C-Suite can harness social media? Learn more in the Phillips Group blog about ways the C-Suite Can Use Social Media.
Phillips Group is an award-winning, strategic Public Relations, Communications, Digital Marketing and Creative company based in Brisbane, Queensland. Since 1976, Phillips Group has provided their expertise in Corporate, Infrastructure, Energy & Resources, Public Sector and Stakeholder Engagement to clients
13 Apr 2023
Pharmaceutical Multinationals Continue To Spurn The Opportunity To Connect Via Social Media At A Local LevelWorldcom’s Digital Health Monitor shows pharma companies make little use of the…
31 Mar 2023
Leveraging Influencer Marketing to Enhance Audience Trust and AwarenessThis insight post is a summary of the original blog post published…
28 Feb 2023
Social Media Strategy: Using Subtraction as a SolutionThis insight post is a summary of the original blog post published…