This insights post is a summary of the blog post published by DEVENEY. View the full post at: The Forgotten Outlets: How You Should Be Using Pinterest, Snapchat, Twitch, Reddit, and More in Your Marketing Strategy
When you are working with clients to develop a digital marketing strategy, it’s easy to focus on the social behemoths like Facebook, Instagram, and TikTok. However, create a well-rounded strategy means using other platforms to help enhance your marketing reach and impact.
Social channels like Pinterest, Snapchat, Twitch, Reddit, and other often overlooked outlets. With millions of Estimated Monthly Active Users (MAUs), each of these outlets can help to create a comprehensive and effective marketing strategy. There are different aspect of these tools to consider leveraging that are outlined below:
- Discord: The Community Hub: Estimated MAUs: 150 Million. Originally popular among gamers, Discord has expanded to host a variety of communities.
- LinkedIn: The Professional Network: Estimated MAUs: 900 Million. For B2B marketing, networking, and establishing thought leadership, LinkedIn provides not only organic but paid opportunities.
- Medium: The Blogging Platform: Estimated MAUs:100 Million. Medium excels for publishing longer-form content and reach a wider audience.
- Nextdoor: The Neighborhood Network: Estimated MAUs: 40 Million. Nextdoor is perfect for local businesses looking to connect with their community.
- Reddit: The Front Page of the Internet: Estimated MAUs: 430 Million. Reddit is a community-driven platform that has extensive groups and content organized into thousands of niche communities (subreddits).
- Pinterest: The Visual Search Engine: Estimated MAUs: 498 Million. Pinterest shouldn’t just be thought of as a digital scrapbook. It’s a powerful visual search engine. With over 400 million active users, Pinterest offers a unique opportunity to reach a highly engaged audience.
- Snapchat: The Ephemeral Marketing Tool: Estimated MAUs: 375 Million. Snapchat’s ephemeral nature makes it an exciting platform for real-time brand engagement and storytelling.
- Tumblr: The Microblogging Platform: Estimated MAUs: 330 Million. Tumblr excels at sharing multimedia content and engaging with niche communities.
- Twitch: The Live Streaming Powerhouse: Estimated MAUs: 140 Million. Twitch, started as a channel for gamers, has grown into a platform for all kinds of live streaming content, including music, art, and talk shows.
- WhatsApp: The Ubiquitous Messaging App: Estimated MAUs: 2.7 Billion. WhatsApp is widely used for personal and business communication
To get details on the ways to implement these social channels into your digital marketing strategy, read the full post at: The Forgotten Outlets: How You Should Be Using Pinterest, Snapchat, Twitch, Reddit, and More in Your Marketing Strategy.
