Focus Report: PR Insights from Slovakia

2024 Slovak PR Market: Challenges, Trends and Future Directions

The Slovak PR market has shown resilience, with a 17% growth in 2021 and a 9% increase in 2022, according to data from TheMarketeris.biz. PR agencies revenues exceeded EUR 34 million in both 2022 and 2023.

With the growth of the market, there were trends and challenges faced in Slovakian Public Relations including:

• Shifts in Client Strategies and Industry Trends: the PR market began to reflect changes in client strategies and the rise of digitalization
• ESG Enhancing Credibility: under pressure from both the public and regulators, there is an increased focus on environmental issues
• Combatting Disinformation: growing threat of disinformation and hoaxes presents a significant challenge for PR professionals
• Talent Retention and Emerging Skill Sets: evolving PR landscape is driving a significant shift in the skill sets required for professionals
• Measurement and ROI: short-term tactical projects surging, clients increasingly demand tangible results to align with more sophisticated business KPIs

To find more information about the market in Slovakia, download 2024 Focus Report: PR in Central Europe. Find out more about Worldcom Partners in Central Europe, and how they can help you navigate the market in Slovakia.