Published on 21st February 2025
Bulgaria’s communication sector continues to operate in a volatile economic and political environment, influenced by global economic pressure, regional instability, and domestic governance challenges. Marketing budgets remain conservative, reflecting broader economic uncertainties. However, businesses are prioritizing performance-driven strategies to maximize returns on investment despite reduced spending. The trends below are predictions for the PR market in Bulgaria.
Find out more about the Janev & Janev and how they can help you navigate the market in Bulgaria. To find more predictions, download 2024 Focus Report: PR in Central Europe.
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