Embracing Employee-Generated Content

Written By

Springboard Communications

This insights post is a summary of the blog post published by Springboard Communications. View the full post at: How to embrace employee-generated-content?

Over the last two decades, the need for companies to generate internal communications content has continued to grow.  From feeding the search engines, to the need to engage online audiences, the challenge has been sharing consistent and creative content.  That content needs to accomplish several tasks including making sure your organisation’s key messages are heard, employee attention is captured, and your internal communications goals are reached.

Content from people we know resonates more – employee content receives, on average, 24 times more engagement than content shared by brands[1]. By sharing unique insights from their team through Employee Generated Content (EGC), employees can see what happens in different departments of the company. It is a way they get access to news or information that was not visible before.

From a shout-out post on the intranet to filming a mini-vlog from a conference, Employee-Generated Content (EGC) not only gives you a new content pool but also builds trust, engagement and a positive internal culture.

Before you embark on sharing EGC, there are a few steps to follow to ensure launch and ongoing management including:

• Communicate a clear EGC policy
• Consider an approval process
• Create an EGC Playbook
• Host training sessions
• Appoint comms champs to take the lead

To get more details about how to activate all of these steps, read the full article at: How to embrace employee-generated-content?

[1] TINT