Published on 24th November 2023
This insights post is a summary of the original blog post published by Phillips Group. Click here to view the original, full-length blog post.
If your company has many individuals who write or contribute content to your overall brand efforts, it’s certainly worth having an in-house style guide for everyone to follow to ensure consistency. Don’t think you need it? If you conducted a quick audit of your communications right now, would you find:
Receive Worldcom Insights
Keep up to date with our latest news and analysis by subscribing to our regular newsletter.
Despite your brand’s best intentions, it’s not uncommon for content to be exposed to multiple updates by various team members or outside contractors. Quality is sometimes sacrificed for pressing deadlines or the need to simply ‘get the information out’.
A writing style guide offers a handy reference for your content creators. They can quickly check your preferences for naming conventions, common mistakes to avoid, and tips for finding that all important brand voice.
This is an opportunity to remind your team, or any external writers, about your brand values and the purpose of your content.
Provide some hard and fast rules about your corporate identity. Describe how your company’s name should be used, how your leadership team should be referred to, and any other need-to-know information specific to your brand.
Outline their pain points and what they need from your content. What writing style suits your target audience? Fun, casual and approachable? Formal, sharp and authoritative?
Provide guidelines on content formatting (e.g. headings, sub-headings, fonts, bullet points, use of capitals, and how to format dates, times and numbers). If you have content templates, provide links.
If you want to catch the final tips available from our partners at Phillips Group, be sure to head over to the full blog post: Creating an in-house writing style guide.
03 Apr 2024
How To Respond To The Way The World Votes – Advice From The Women Of WorldcomIn 2024, it’s estimated that about half of the world’s population will…
28 Mar 2024
How to Navigate Increasing Polarization – Advice from the Women of WorldcomInternational Women’s Day can be seen as a once-a-year event or the…
08 Mar 2024
Gen Z: The Self-Determined, Environmentally Conscious and Digitally Connected GenerationThis insights post is a summary of the original blog post published…