Published on 17th June 2025
This insights post is a summary of the blog post published by Linhart Public Relations. View the full insight at: How to become a reporter’s most valuable resource.
As newsrooms continue to shrink, reporters are under more pressure to deliver timely, relevant, searchable high-quality content. In this hurried environment, it’s important to keep tabs on exactly what reporters need.
Part of the way to manage the process is to tap into a variety of reporter source-request platforms, including Qwoted, HERO (Source of Sources), the newly reinvigorated HARO (Help-A-Reporter-Out), and more, and monitor them throughout each day.
It is also important for companies to tap into real-time media opportunities that build visibility, credibility and momentum, resulting in slam-dunk media wins and opening the door to long-term reporter relationships.
If you can quickly tee up a valuable media-trained expert or insightful content, you’ll become any reporter’s best friend. Plus, these platforms are often a microcosm of the larger media landscape and reflect what reporters are looking for to drive clicks and eyes to their content, which can inform and sharpen your proactive media outreach.
To get more details about the process view the full post at: How to become a reporter’s most valuable resource.
18 Aug 2025
Media Relations Rewired: Evolving Trends and What to Do NowMedia relations isn’t dying—it’s splintering. With the rapid growth of AI, it…
07 Aug 2025
How Manufacturers can Boost Earned Media Presence with Public RelationsWhether you have over 50 products or just three, it’s important for…
30 Jul 2025
5 Core Pillars of Reputation ValueFor Belgian organizations, it is important to heavily invest in branding, visual…