AI Influence on Public Relations and Replacing People

Written By

Probako Communications

This insights post is a summary of the blog post published by Probako Communications. View the full post at: Not to replace people with AI.

With the shadow of Artificial Intelligence (AI) looming large, many practitioners ask how media industry and content creation services can survive? András R. Nagy, Managing Director of Probako Communications, did an interview with Rick Thomson, Technology Coordinator Video, Audio & Online of ADR NieuwsMedia.

During the interview, he dove into the top questions and address the fact that a lot of PR people are really concerned that AI will totally transform communications industry and media alike. The interview with Thomson walks through how those working in media see this situation.  He talks about how making generic content will become easier. However, it will most likely result in average talented people using AI and making their content more generic and with that more mediocre.

The interview addresses this with several questions including:

• A lot of PR people are really concerned that AI will totally transform communications industry and media alike. We have been talking a lot about this process from PR’s perspective. Working in media how do you see this situation?
• Do you have feedback from media content creators (journalists, editors etc.) about how they feel about AI? Are they interested, or more afraid and nervous?
• What are the major steps your company takes in order to prepare (and to train editorial staff) for the new AI world?
• How do you or your colleagues use different AI apps in everyday work? Can you mention a few examples?
• What do you think about the transparency issues regarding the usage of AI? I mean shall journalist / media companies notify readers that an article or image was created with some sort of AI app? Is there a general rule about this in the Netherlands?
• How do you regulate the ethical issues connected to the usage of AI (e.g. copyright issues, transparency etc.)? Do Dutch media companies have AI ethical codex or some sort of policy documents?

To get more insights and read the answer to these questions, see the full post at: Not to replace people with AI.  You can also read another recent interview about AI called AI Trends in PR: Start Experimenting.