Published on 18th November 2024
This insights post is a summary of the blog post published by Airfoil Group. View the full post at: The Value of Research: Six Ways Data Helps Achieve PR and Marketing Success.
If you think of a client engagement is a journey, then different types of research serves as the GPS to determine the best way forward. By using research, it helps uncover the information needed to make our objectives clear. In addition, it helps to establish intent for creative execution, and ensures that decisions are informed by real-world data and existing market forces.
By starting with research: it helps to define success for a client. It also all of the members of a team with a roadmap that outlines how to achieve the agreed-upon goals. At the outset of every client engagement, you should develop strategies grounded in intelligence and analytics that provide measurable goals to work toward.
Here are six ways that media relations professionals, content creators, social media teams, and brand strategists use different forms of research to help our clients achieve growth including:
Each of these types of research should be used for different outcomes. To get more details about these different forms of research, see the entire post at: The Value of Research: Six Ways Data Helps Achieve PR and Marketing Success.
30 Jun 2025
AI's Impact on PR: What the USC Annenberg’s 2025 Global Communication Report is Telling UsIf you’re wrestling with the impact of AI, political polarization, and a…
26 Jun 2025
How behavioral economics is changing management consultingDiscover how implementing behavioral economics into consulting provides a more robust picture…
24 Jun 2025
How Associations can Help Your Communications StrategyTrade associations—groups of businesses in the same profession that collaborate and work…