This insight post is a summary of the original blog post authored by Samantha Townsend, senior consultant at the Phillips Group. View the original, full-length blog post.
With social distancing regulations, most media interviews have shifted from face-to-face to phone or video conferencing.
TV interviews are a nerve-wracking experience for most people, so adding the remote technology aspect heightens stress and challenges for interviewees.
Use six tips from Worldcom partners at Phillips Group to have a stress-free and successful virtual media interview.
Know the technology
Will you be using video conferencing technology such as Zoom or Microsoft Teams? Before your interview, check your technology to ensure it is working properly (download the correct software and ensure your computer meets the right technical specifications) and your internet connection is strong enough for video streaming.
Virtual etiquette
Look at the camera on the top of your computer – not at the image on the monitor – when answering questions. This way, it will look as though you’re looking directly at the audience. Also, clear your background of clutter, distractions and personal items.
Do your research
Research the interviewing journalist’s background. What kind of stories or subjects are they interested in? What is their usual interviewing style – casual or formal? Gentle or aggressive?
Read the full blog post to get the remaining three tips for a successful virtual media interview.
Phillips Group is an award-winning, strategic public relations, communications, digital marketing and creative company based in Brisbane, Queensland. Since 1976, Phillips Group has provided their expertise in corporate, infrastructure, energy & resources, public sector and stakeholder engagement to clients.
