6 Tips for Acing Your Next Virtual Media Interview

Published on 17th September 2020

Written By

This insight post is a summary of the original blog post authored by Samantha Townsend, senior consultant at the Phillips Group. View the original, full-length blog post.

With social distancing regulations, most media interviews have shifted from face-to-face to phone or video conferencing.

TV interviews are a nerve-wracking experience for most people, so adding the remote technology aspect heightens stress and challenges for interviewees.

Use six tips from Worldcom partners at Phillips Group to have a stress-free and successful virtual media interview.

Know the technology

Will you be using video conferencing technology such as Zoom or Microsoft Teams? Before your interview, check your technology to ensure it is working properly (download the correct software and ensure your computer meets the right technical specifications) and your internet connection is strong enough for video streaming.

Virtual etiquette

Look at the camera on the top of your computer not at the image on the monitor when answering questions. This way, it will look as though you’re looking directly at the audience. Also, clear your background of clutter, distractions and personal items. 

Do your research

Research the interviewing journalist’s background. What kind of stories or subjects are they interested in? What is their usual interviewing style casual or formal? Gentle or aggressive?

Read the full blog post to get the remaining three tips for a successful virtual media interview.

Phillips Group is an award-winning, strategic public relations, communications, digital marketing and creative company based in Brisbane, Queensland. Since 1976, Phillips Group has provided their expertise in corporate, infrastructure, energy & resources, public sector and stakeholder engagement to clients.

Related Insights

05 May 2022

Five Key Takeaways from the 2022 Global Communications Report

Every year, professional communicators look forward to the USC Global Communication Report…

Read more

12 Apr 2022

Why an Agency Can Make Your Next Recruitment Campaign a Huge Success

This insight post summarizes the original blog post published by Airfoil: Why…

Read more

14 Mar 2022

Tips for Modern Marketing in the Metaverse

This insight post is a summary of the original blog post published…

Read more