5 Reasons a PR Agency should have an Awards Strategy

Written By

Dix & Eaton

This insights post is a summary of the blog post published by Dix & Eaton. View the full post at: 5 reasons why an awards strategy is more than a vanity exercise

Some PR agencies think that chasing awards is superficial. However, there are other impacts besides just the prospect of winning an award.

Awards can validate a company’s excellence and credibility. They build trust and attract top talent; and their impact extends much further, influencing key areas like retention, marketing, branding and employee satisfaction.

Potential employees and customers alike are faced with endless choices with making a decision about a company. Standing out as a desirable employer is crucial to retain talent and for long-term success. Often overlooked, awards are a way to elevate a company’s reputation.

Awards take time and demand a deliberate and action-oriented awards strategy. A well-thought-out pursuit of awards can drive lasting value throughout the organization. Before you start putting time into award applications, browse industry publications, online award databases and professional networking circles to find the right opportunities.

Once you have identify opportunities that align with core values and long-term goals, have an internal conversation if  the awards will resonate with established branding efforts and target audiences. Perhaps innovation awards move the needle? There’s no shortage of awards celebrating workplace culture and sustainability efforts – two common areas of interest for many employers.

After the list of entries is determined, it is important to assign roles to ensure applications are being submitted consistently and deadlines aren’t missed. When possible, submissions should be tailored to match award criteria. An organized approach keeps your company well-positioned for the most meaningful recognition.

The work can pay off in a multitude of ways. Here are five benefits that organizations gain from winning awards.

1. Enhances Recruiting and Retention: Companies can use awards to elevate themselves in a competitive job market.
2. Forges a Clear Brand Identity: Awards highlight unique strengths like innovation, sustainability, customer service and more.
3. Focuses Marketing and PR Efforts: Awards provide third-party validation that can be leveraged in marketing and PR campaigns.
4. Improves Employee Morale: Awards serve as recognition of employees’ hard work, boosting morale and engagement.
5. Validates the Employee Value Proposition (EVP): Awards directly reinforce a company’s employee value proposition (EVP), showing that the organization delivers on its promises of a positive work environment and growth opportunities.

To get more details on selecting awards and the organizational five benefits, visit the full post at: 5 reasons why an awards strategy is more than a vanity exercise