Published on 20th November 2018
Photo of an older man's hands holding a smart phone
It may come as no surprise that there’s a generational gap in how consumers gather information – but what may be unexpected is that this gap is actually growing.
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Insights from the MMNPL can help brands identify the channels that are most effective for reaching their target audiences. To see the full report and gain more insights on what generational gaps exist, see the post from Schneider Associates on the generational gaps in consumer products discovery.
Schneider Associates is one of the leading Boston PR firms and integrated marketing agencies successfully launching and accelerating visibility and growth for new products, services, companies, institutions and communities through a mix of traditional public relations and marketing programs, digital marketing and social media strategies, influencer and experiential campaigns. Schneider Associates also specializes in public affairs, reputation management and crisis communications programs. Schneider Associates is certified by SOMWBA as a woman-owned business.
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