Published on 21st April 2021
This insight post is a summary of the original blog post authored by Paul Raab, managing partner of Linhart PR. View the original blog: Five Bad Things That Happen When You Have No Strategic Communications Plan.
Research, audience insights and Big Data are popular topics among communications and marketing leaders. However, some companies still lack the fundamentals — a strategic communications plan that connects with business or brand objectives and specific measurable goals.
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Founded in 1996 and based in Colorado, Linhart PR is nationally recognized as an award-winning firm for its client work and workplace, including being named PR Week Boutique Agency of the Year. They pride themselves on achieving results and building long-term relationships, and their clients tell them that they are communications partners who provide valuable advice and counsel.