Published on 7th June 2015
I’ve talked to a lot of CEOs and business leaders who don’t believe their communications operations are addressing their priorities. And to a lot of CCOs who feel that planning has become a luxury – it’s essentially been replaced by the annual budgeting exercise.
Clearly that’s a disservice to both parties and to their organizations. Imagine the opportunities that are being underserved and the resources that are being wasted because communications strategies haven’t been reset.
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How do you address the CEO’s issues and adjust your approach without adding another months-long effort? We’ve developed a streamlined approach to planning that has worked for a number of clients. Here are the keys:
In a few hours of meetings and a day’s worth of drafting you can have a shared picture for the coming year, context for your annual budget that’s built on leadership’s priorities and a better chance of seeing communications have maximum impact. It’s easily worth the time – do you see ways to improve the process?