19 May 2025
Two Years as Global Board Chair: How #WorldcomWorks Elevated Our Partnership and Our PurposeBy Stefan Pollack When I stepped into the role of the Global Board Chair…
The Pollack Group
19 May 2025
Two Years as Global Board Chair: How #WorldcomWorks Elevated Our Partnership and Our PurposeBy Stefan Pollack When I stepped into the role of the Global Board Chair…
13 May 2025
Brand Visibility in AI – The Next Wave of SearchThe rapid growth of AI-powered platforms like ChatGPT, Claude, Perplexity, and Google’s…
07 May 2025
Content Marketing: Strategy, Impact and ActionOver the past year, content marketing has undergone significant transformations, driven by…
28 Apr 2025
Offline Opportunities in an Omnichannel Marketing WorldThis insights post is a summary of the blog post published by…
09 Apr 2025
Creating Impact with Multicultural CommunicationsIn today's globalized marketplace, multicultural communications have become essential for to connect…
29 Mar 2025
Five Reasons Podcasts should be in Your PR StrategyOver the last few years, podcasts have firmly established themselves in the…
27 Mar 2025
The USC Annenberg Center for Public Relations 2025 Global Communication Report: AI, Media Disruption, and the Future of PRThe recently released USC Annenberg Center for Public Relations 2025 Global Communication…
17 Mar 2025
The Request for Proposal (RFP) Process: Challenges, Benefits, and SolutionsThe Request for Proposal (RFP) process is a widely used method for…
13 Mar 2025
How the Pathfinder Model Transforms Audience EngagementThe Pollack Group has developed the Pathfinder Model — an approach designed…
27 Feb 2025
Why Traditional and Digital Media Need to CoexistSome of the buzz surrounding 2024 US presidential election campaigns was about…
11 Feb 2025
Campaigns That Reflect and Engage Diverse AudiencesInclusive campaigns don’t just appeal to existing markets; they open doors to…
06 Feb 2025
Tech Public Relations and MarketingThis year, CES 2025 did not disappoint. It showcased groundbreaking tech innovations…