Grupo Albión has been Amadeus’ corporate and financial communications adviser since 1998. Amadeus is a technology partner for the travel industry, created in 1987 by Iberia, Air France and Lufthansa which began operating in 1992. The company is now the world’s leading GDS and is present in more than 215 countries throughout the world with headquarters in Madrid.
Grupo Albión was appointed in 1998 to advise the company on the communications and marketing of the IPO that took place in 1999. The company was listed simultaneously on the Spanish, French and German stock exchanges. Our initial brief incorporated retained corporate communications and IR and we continue today to work for the company as a corporate and financial communications adviser.
Grupo Albión’s position is that of a communications adviser to support the company’s internal team; corporate and financial communications covering national and international media as well as the marketing and care of the Amadeus brand in crisis situations globally.