Worldcom Public Relations Group, the world’s leading partnership of independently owned public relations firms, with offices in 105 cities across six continents, will host an ICCO panel at Cannes Lions 2026 in Cannes, France on Wednesday, June 24th.
What is Worldcom presenting at Cannes Lions 2026
The panel, “Breaking Through the Noise: Authenticity, Trust & Platform Credibility in the AI Era,” will bring together Worldcom partners from multiple countries and AI Search expertise from SEMrush to explore how brands create authentic connections in an era when AI is reshaping every channel.
The Panelists include:
- Bill Imada (Worldcom Partner), IW Group – Los Angeles, California, United States
- Elisa Lesieur (Worldcom Partner), Yucatan – Paris, France
- Patrik Schoeber (Worldcom Partner), PRAM – Prague, Czechia
- Leigh McKenzie – Semrush – Philadelphia, Pennsylvania, United States
How is Worldcom approaching authentic communications in the AI era?
The session is accompanied by an original global research report, “Where Trust Lives: Sources for Credibility in Local Markets,” examining which platforms, channels, and information sources audiences trust most across up to 40 countries.
