Market Research
Las mejores decisiones de negocios surgen de una amplia inteligencia de mercados. La experiencia de investigación de Worldcom se basa en el análisis de datos para dar producir visiones que mejoren las estrategias de negocios.
En el despiadado mundo de los negocios de hoy, tomar decisiones estratégicas basándose en investigaciones serias, inteligentes y análíticas es la única forma de mantenerse delante de la competencia. Las agencias de investigación de Worldcom y sus expertos son profesionales en la últimas técnicas de investigación cuantitativa y cualitativa requeridas para tomar decisiones sólidas.
Proveemos a los clientes B2B y B2C con información certera, actualizada y confiable que asegure el éxito del marketing estratégico –incluyendo posicionamiento de marca, selección de mercados objetivos, segmentación del consumidor y manejo del marketing-mix.
Contáctenos hoy para aprender más acerca de las agencias de relaciones públicas de Worldcom.
Success Story
Driving sales through consumer insights for Deluxe Corp.
With the holiday shopping season fast approaching, Deluxe Corp. needed to generate awareness for three of its small business units. In a short two week period, PadillaCRT developed and implemented a campaign based on insights from its consumer survey of holiday shopping trends. The results were astounding.
The Task
With the holiday shopping season just a jingle away, Deluxe Corp. needed to generate awareness for three of its small business units: OrangeSoda, a search engine optimization and marketing firm; PsPrint, an online customized print solutions provider; and Bags & Bows, a custom provider of personalized gifts and packaging. Deluxe turned to PadillaCRT for a sustained, multi-channel public relations campaign.
The Strategy
Nothing focuses strategy like a compressed timeline. In about two weeks, PadillaCRT developed and implemented an awareness campaign, working with Deluxe and Opinion Research Corporation (ORC) to create a consumer survey on a broad range of newsworthy holiday shopping trends. The omnibus survey revealed important market research insights for small business owners and consumers, and results were used to generate earned and social media placements across business and consumer channels.
The Result
The campaign generated a total of 5,453 stories across print, broadcast and online media, including a story on the cover of USA Today. The Tweet Chat amounted to 18.5 million impressions and the entire campaign generated a total of 1.7 billion impressions, significantly surpassing the goal of five million. PadillaCRT’s work for Deluxe was honored by the Public Relations Society of America with a prestigious Award of Excellence.
