This insights post is a summary of the blog post published by Dix & Eaton. View the full insight at: 5 Game-changing benefits of media training.
For most people, public speaking is one of the most anxiety-inducing responsibilities. Add a news camera to the mix, and that anxiety is amplified. Even for a seasoned spokesperson or executive, it can be a daunting task.
Equipping your spokespersons and thought leaders with the skills and confidence to communicate with the media effectively can be transformative for your business. With proper media training, your executives can master serval aspects of media interactions to :
- conduct interviews with ease,
- maintain composure during even the most hectic press conferences
- skillfully articulate how your organization’s mission, vision and values
To develop a well-rounded, poised spokesperson, proactive media relations training will help them get prepared and excel in these situations. Businesses that invest in training understand how to make their latest developments newsworthy. With the growth and expansion of what constitutes media, training isn’t just for C-suite executives anymore. Here five ways media training can benefit your whole organization:
- Determining newsworthiness: When crafting a pitch, it’s important that your idea stands out. Equally important is tying your company’s message into matters that are timely and relevant.
- Staying on task: Establishing key talking points prior to an interview is of the utmost importance.
- Knowing the do’s and don’ts: Even the most seasoned spokespersons can use a refresher. Revisiting the basic do’s and don’ts when interacting with the media—especially if you haven’t had media training since the onset of virtual interviews – is always a good idea.
- Responding to questions you aren’t prepared to answer: No one wants to get caught off guard. Learning techniques like the bridge technique will enable spokespersons to redirect the reporter and steer the conversation back to comfortable territory.
- Practicing with one-on-one interviews and critiques: It can be challenging to critique your colleagues. One-on-one mock interviews with a professional media relations specialist can take that responsibility off your plate.
To get more details about each of these benefits, visit the full article at: 5 Game-changing benefits of media training.
