IW Honored as Multi-Cultural Agency of the Year by Ad Age

Published on 14th March 2025

Worldcom Partner IW Group was recognized as Ad Age’s 2025 Multicultural Agency of the Year.

IW Group, in its 35th year, continues to evolve as a tech-savvy agency.  In addition, the group’s revenue grew from $22 million in 2023 to a projected $24 million last year.  Under the leadership of Bill Imada, IW’s chairman and chief connectivity officer,  the agency is just as concerned with growing its capabilities while remaining authentic to the communities it serves.

“Being involved as a grassroots community-based company has given us a lot of stamina in terms of moving along and keeping in touch with what the community is doing and what the industry is doing,” Imada said.

IW’s technology expertise helped several clients with their first forays into AI, Web3, VR, blockchain and NFTs. It was that this expertise led to IW creating McDonald’s first AI-led campaigns last year. See the full article on Ad Age at: Authenticity and innovation are IW’s superpowers IW Group is Ad Age’s 2025 Multicultural Agency of the Year

You can also hear more from Bill Imada in his recent PRSA’s Strategies & Tactics article: Connecting People, Ideas and Purpose: A Q&A With Bill Imada

Related Insights

19 May 2025

Two Years as Global Board Chair: How #WorldcomWorks Elevated Our Partnership and Our Purpose

By Stefan Pollack When I stepped into the role of the Global Board Chair…

Leer más

15 May 2025

Marketing Your Milestone Anniversary

Milestone anniversaries can be a big deal—for companies, employees, and loyal customers.…

Leer más

13 May 2025

Brand Visibility in AI - The Next Wave of Search

The rapid growth of AI-powered platforms like ChatGPT, Claude, Perplexity, and Google’s…

Leer más
The Worldcom Group®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.