Insights from the USC’s 2024 Global Communication Report

Published on 9th April 2024

Written By

Corporate Activism in 2024: Navigating Stakeholder Expectations and Societal Values

In an era where the socio-political landscape continually reshapes the expectations placed on corporate entities, the 2024 USC Annenberg Center for Public Relations Global Communications Report offers invaluable insights. The study encompasses views from PR professionals, business leaders, investors, employees, and consumers, diving deep into the evolving role of corporations in addressing social issues and the intricate impact of elections on corporate communications.

 

Stefan Pollack, chairman of Worldcom and president of Los Angeles Partner The Pollack Group, summarized the 6 Key Insights from the USC’s 2024 Global Communication Report.

Download 6 Key Insights from the USC’s 2024 Global Communication Report

Related Insights

07 Jul 2026

B2B Tech Companies Shift Approach to Prove Earned Media ROI

Earned media is at an inflection point. Business leaders now demand greater…

Leer más

01 Jul 2026

PR Professionals Already Know How to Win at GEO. They Just Don’t Know It.

PR's can win at GEO because they understand how the same story,…

Leer más

30 Jun 2026

GEO & Managing for an Internet that No Longer Exists

We are entering the era of Generative Engine Optimization (GEO) — a…

Leer más