This insight post is a summary of the original blog post authored by Providence Strategic Consulting. View the original, full-length blog: How to Create a Successful Podcast for Content Marketing.
Do your 2021 goals include broadening your clientele and gaining loyal customers? In this article we discuss new content marketing trends, specifically podcasting as a method of gaining new business.
Statistics of strong growth
According to “The Infinite Dial,” “Monthly podcast consumers grew by 16% year-over-year, cresting 100 million Americans for the first time.” At an average of 68 million weekly listeners, U.S. podcast audiences listened to about six podcasts weekly, according to research. Gen Z and Millennials seem to be the highest group of consumers at 49%; however, podcasts remain quite popular among all age groups. With the increase of smart speakers in homes and new audio devices in vehicles, there are even more devices to listen to digital audio.
Giving your business a voice
Podcasting is a content marketing technique that ensures your company stays relevant and on-trend. Another benefit is that the information can be transferred across mediums. Episodes can consist of audio recordings, as well as videotaped and turned into a transcript for blog posts.
Getting started: consistency is key
Creating consistent content provides the customer with a platform to build trust in your brand. The focus is building a strengthened relationship with the client by producing dependable, high-quality content. Episodes should be promoted and aired frequently on a reliable schedule for your podcast to be successful.
To read more about how to create a successful content marketing podcast, visit the original blog post.
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Providence Strategic Consulting was founded on a passion for business – a recognition that the risk-takers, entrepreneurs and employers need creative and effective support for their endeavors. They are one of Central California’s top strategic communications firms and specialize in marketing and public relations campaigns with a strong focus on digital marketing and website development.
