Published on 5th May 2022
Every year, professional communicators look forward to the USC Global Communication Report for its in-depth examination and research of trends that shape the profession and impact those who work in it. This year’s report reviews and examines challenges and opportunities facing socially conscious communicators exploring the risks and rewards of corporate activism.
It puts a spotlight on polarization, which has vastly increased due to political upheavals, global conflicts, and an extended global pandemic. It has also been a result of an increasingly biased media. Polarization now seems to have more permanency within our society.
The report also focuses on societal discord, a significant risk factor for global business. As a result, CEOs now recognize that they are responsible for engaging with controversial topics outside of their normal comfort zones and with bold responses.
Stefan Pollack, president of Los Angeles Partner The Pollack Group, summarized the Five Key Trends from the Report.
Download The 5 Key Trends from the 2022 Communications Report
29 Aug 2025
What Cracker Barrel Got Right – the Rest of the StoryThis insights post is a summary of the blog post published by Linhart…
28 Aug 2025
Powered by Worldcom: The Global Advantage Behind The Pollack GroupOur global edge stems from being Powered by Worldcom, a partnership that unites us with…
25 Aug 2025
How Strategic Media Coverage Builds Brand CredibilityThis insights post is a summary of the blog post published by The…