Media moments can build trust fast—or create unnecessary risk just as quickly. To help communicators, spokespeople, and senior leaders show up with clarity and confidence, we’re sharing a helpful resource from within the Worldcom community from Wisse Kommunikatie and MediaTraining in BeNeLux and Beyond.

Their eBook, MediaTraining Totaal, is a practical guide to preparing for interviews, managing tone and body language, and navigating tough questions in today’s fast-moving media landscape.

What this resource covers

MediaTraining Totaal is designed for real-world media situations—from planned interviews to unexpected “journalistic ambush” moments. It tackles the fundamentals that make the biggest difference, including:

• How to prepare so your message stays intact under pressure
• Why tone and relationship cues matter as much as facts
• The power of non-verbal communication (and common pitfalls)
• Handling controversy, detail traps, and high-stakes interview dynamics
• Working effectively with journalists and understanding media expectations
• Approaches to crisis situations, debate, and presentation scenarios

Who Would Benefit from Media Training?

The book talks about how this type of training is is ideal for:

• CEOs and senior leaders representing an organization publicly
• PR and communications teams supporting executives and spokespeople
• Subject-matter experts who need to translate complexity clearly
• Anyone who may face high-pressure interviews—planned or unexpected

Ready to sharpen your media presence? Start with a free download (in Dutch) of Chapters 1 and 2 MediaTraining Totaal. These first chapters focus on:

• Preparation as the #1 success factor in media performance
• Tone, energy, and personal style—and how to stay composed without sounding scripted