Johannes Martschin, CEO of Martschin & Partner, represented the Worldcom Public Relations Group at its first appearance at the prestigious Brand Global Summit. The event was organized by the European Brand Institute in cooperation with UNIDO. The 21st annual summit took place at the Oesterreichische Nationalbank in Vienna, bringing together leading brand representatives and marketing strategists from around the world.
This year’s summit featured strong representation from Asian brands, particularly from China, which showcased impressive brand value growth over the past year. The event provided an excellent platform for examining global branding trends and sustainability initiatives across diverse markets.
Worldcom partners Martschin and Veronika Zahradníková, Manager of PRAM Consulting, delivered a compelling presentation in the «Best Practice Cases – Global Brands & Sustainability» session. The speakers gave a presentation about a successful brand project from the financial investment sector, demonstrating how our network delivers outstanding results through deep market expertise and strategic communications.
The summit concluded with a memorable Cocktail Reception hosted by Vienna Mayor and Governor Michael Ludwig at Vienna City Hall. The reception featured tasting stands showcasing sustainable coffee and rum projects from Latin America, highlighting the global reach of sustainability initiatives.
This successful debut marks a promising collaboration between Worldcom and the European Brand Institute. We extend our appreciation to Gerhard Hrebicek and his team for the invitation and look forward to continued partnership opportunities that connect our global network with leading brand strategists worldwide.
