Most brand video gets three seconds. Maybe less. If the hook doesn’t land in that window, the thumb keeps moving. The product shot goes unseen. The CTA goes unseen. Six weeks of production work, gone in half a second.
Even when video content is polished and on-brand, get ignored because it was built to look right rather than to stop a scroll.
On 9 September, 2026, Chris Norton and Will Ockenden from Worldcom Partner PRohibition are running a free live session that will cover How to create scroll-stopping content that converts.
A word on who’s running it. Prohibition has been doing PR and content since 2012, picked up 45+ industry awards along the way, and worked with brands like Goldsmiths, Kurt Geiger, Interflora and Fentimans. This session is built from that work, not a slide deck.
What they’ll cover:
- How to stop the scroll in the first three seconds, every time
- Video ideas that fit your brand instead of whatever’s trending this week
- Moving from product-led videos to story-driven short-form content
- Filming tips that improve quality using nothing but a phone
- Building real confidence on camera, not just the technical setup
Free. Live. 9 September, 9:30am – 10:30am BST.
