Worldcom partner The Pollack Group (TPG) has been selected by CrossFit as its national public relations partner following a competitive review. The mandate: improve brand perception, reach younger audiences, and reinforce CrossFit’s position as a trusted leader in global fitness.
Founded in the early 2000s, CrossFit helped popularize community-based, results-driven training that shaped modern fitness culture. TPG will elevate CrossFit’s voice across the health and wellness conversation through:
- National, regional, and local media relations
- Strategic storytelling around flagship moments including the CrossFit Open, the Murph Challenge, and the CrossFit Games
- Proactive issues management grounded in research, real-world outcomes, and lived experience
“CrossFit represents the kind of brand we love partnering with, one that combines discipline, data, and an incredibly engaged community,” said Stefan Pollack, president of The Pollack Group. “There’s a tremendous opportunity to showcase the breadth of its impact and the people behind the program. We’re excited to help elevate that story and support CrossFit as it continues to lead and inspire.”
To get more details, read the full release at: CrossFit Selects The Pollack Group to Engage the Next Generation of Fitness.
