Worldcom Partner SAROTA PR received the Bronze Spinacz (“spinacz” means “clip” in Polish) award at Złote Spinacze. Each year, hundreds of projects are submitted to Złote Spinacze as the most prestigious and largest PR competition in Poland.
The SARATA team earned the award for the “Automotive and Transportation” category. They crated a media campaign for their long-term client AlcoSense Laboratories. As a manufacturer of personal breathalyzers, the company wanted to raising awareness about the “morning after” or “unaware insobriety” effect. This phenomenon occurs when someone feels fine the morning after drinking but unknowingly remains under the influence of alcohol while driving.
The “AlcoSense – stop unconscious intoxication” campaign generated over 400 publications and reached an audience of more than 5 million people.
Congratulations to the SAROTA team. You can read more about the award at on the SAROTA LinkedIn feed.
