Roger Hurni, a marketing veteran with 36 years of experience and the managing partner and co-founder of Phoenix’s award-winning creative agency Off Madison Ave, is proud to announce the release of his new book, «Outthink. Outperform.»
This book delves into how understanding customer motivation and behavior is crucial for business success. Drawing on his extensive experience with iconic brands such as Doubletree Hotels, Nike, PetSmart, P.F. Chang’s, Safeway, WD-40, and Wells Fargo, Hurni offers a clear, actionable framework for implementing Behavioral Marketing in any organization.
“The journey for this book started eight years ago, when I consistently saw brands making the same mistakes over and over again, especially when it came to understanding the pivotal role consumer behavior played in driving growth,” said Hurni. “Now, with AI added to the marketing mix, it has never been more important to pay attention to customer behaviors because Behavioral Marketing is the future of business.”
Find more information about the book: Outthink. Outperform.
In addition, Hurni has put together a series of insights to help guide any organizations starting the process of Behavioral Marketing. Get the guide: 9 Tips to Transform Your Organization with Behavioral Marketing
