The Pollack Group is now accepting applications for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement awarded annually to one nonprofit organization poised for growth. Applications close March 31, 2026, with the selected recipient announced in early April.
The grant is designed as a senior-led strategic partnership — not simply marketing support — to help one organization expand its reach, sharpen its voice, and accelerate impact. Services may include brand positioning and narrative development, earned media outreach, thought leadership strategy, campaign planning, fundraising messaging, digital and website strategy, and executive visibility coaching.
The Pollack Group launched the grant to extend the same level of strategic communications expertise it has provided clients for 40 years to nonprofits that need it most. Last year’s recipient, The Valerie Fund, partnered with the agency to develop a comprehensive PR strategy designed to strengthen visibility and amplify its mission.
Eligible applicants are mission-driven organizations at a pivotal moment — whether entering a period of expansion, launching a major campaign, marking a milestone anniversary, or welcoming new leadership. Committed leadership ready to engage in a strategic process and act on high-level recommendations is essential.
Nonprofits can apply at pollackgroup.com/big-red-grant.
