Worldcom Partner Nuffer, Smith, Tucker (NST) was selected as the PR agency of record for Paso Robles Wine Country Alliance (PRWCA). PRWCA is a cooperative marketing alliance of more than 500 wineries, growers and businesses in the region. As its PR agency of record, NST will be creating a strategic partnership aimed at elevating the wine region’s profile among travelers.
NST has more than 50 years of experience representing agriculture clients like the Dairy Council of California, California Department of Food & Agriculture, California Prune Board, and the California Walnut Board and Commission, along with consumer brands such as McDonald’s of Southern California, WD-40 Company and EōS Fitness. With this experience, their team brings a fresh yet seasoned perspective to the wine tourism space.
“Our extensive work in the agriculture and consumer products industries gives us a unique perspective on connecting with consumers whose values and preferences are constantly evolving, “said NST President and Partner Teresa Siles. “We’ve helped major brands navigate these shifts, and our insights translate seamlessly to the tourism space. By understanding what drives today’s audiences — from sustainability to authenticity — we craft strategies that resonate across industries.”
While known for its deep roots in agriculture, NST will be bringing its thoughtful, hands-on approach to Paso Robles Wine Country Alliance. The San Diego-based agency will lead public relations efforts, managing strategic media and influencer relations to introduce the region to new audiences.
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